The rise of SEO providers is not always beneficial. Sometimes, it is a cause of alarm. Because the SEO industry doesn't have a strict regulatory board that filters what most optimisers do, it can be quite a scary scenario for website owners and business entities to hire an SEO agency for optimisation purposes without having the assurance of gaining actual results and not being scammed.

Despite threats of being scammed, SEO clients still hire SEO services because they desire to be seen on search results. Are you also after the goal of hitting a first page result? If so, you should seriously assess your existing SEO campaign.

Not sure how to begin your audit? Well, your audit should begin on your service provider. One good way to assess the effectiveness of your SEO strategy is to focus on the competencies of your SEO partner. The performance of your SEO partner must already mirror the optimum performance of your website. Here is how to tell if your SEO provider is worth the money you're paying:

You should be getting updates. A great SEO agency reports to clients on a daily or weekly basis. A good SEO partner shall notify you if your site got a first page hit. Also, your SEO partner must be transparent enough to report to you any ranking drops. If your SEO partner does not showcase the visibility of your website's rankings, that may mean something is fishy.

Your SEO provider should reveal their methods. A reliable SEO team shares their sphere of knowledge. SEO experts, particularly the really good ones, should allow you to grasp the complex concepts behind the optimization process to condition your decision-making capabilities in terms of SEO.